Now Pay Attention:

  • Axiom 1: The person who brings in the business is king and should be fêted daily.
  • Axiom 2: If you return telephone calls and e-mails, you will be successful.
  • Axiom 3: About one in ten employees work out. This sucks for everyone involved.
  • Axiom 4: Creativity is much more important than you think. Cultivate it.
  • Axiom 5: Business is all about relationships. Cultivate them.

*ax·i·om  /ˈaksēəm/ noun. A statement or proposition that is regarded as being established, accepted, or self-evidently true, especially if Bob says so.